Name of the project / firm
“OBERON”
Field of business
Luxury holidays
If it is coincidence – it is great
If it is not coincidence – it is ingenious
According to the legend
OBERON is the king of the fairies (!)
Fairies are beautiful creatures
who do all sorts of magic
they do good, happy, positive things
and sometimes
they fulfill wishes
making them come true
And OBERON is their king (!)
Fantastic
Magic pure magic
Firm or people
behind which is this background story
and they would like to be in a business
of luxury holidays …
Beautiful …
Explanation of the logo
OBERON is a king
and his crown
is above the letter “O”
Characteristic letter “O”
is presented through simple circle
which is
the most perfect geometry element
and symbol of balance, safety, eternity, …
Association is Sun = Life
In the center is flower
Symbol of
Softness
Beauty
Woman
OBERON
has protective feelings for the flower
that is the reason
why flower is in the center
Maybe the most powerful
Metaphor of the flower
Is the symbol
Of the second crown in the logo
Symbol is The Queen
Because no King and no Kingdom
are complete
without their Queen
Client ( owner )
was happy and approved the designs.
A second
“client within the client” appeared.
She changed the name of the project to
“Auluxe”
Because Auluxe sounds
more luxurious,
and first two letters “Au”
are symbol of gold.
Proposals based on two different typography.
Client ( owner )
wanted to keep the crown
and symbolism of circle.
Client ( owner ) was happy
and approved the designs.